SEO 101 - How To Get Better Search Engine Rankings For Your Website
by: Alex Johnson
Date: Thu, 18 Mar 2010 Time: 1:20 PM
Getting an improved search engine placement will greatly increase the amount of targeted traffic and monetary profit you receive. A general background that understands how the engines work is vital in helping to improve your ranking.
Statistically, a full sixty percent of traffic online comes from Google, and search engines as a whole are the major source of traffic online. You need to understand how the engines find and present information to prospective customers if you are looking for an improved search engine placement. Both robots or the far more common crawlers/spiders are used to achieve this.
You can use these web spiders to index access to web pages across the internet through search engines. The spider indexes your sight by searching your pages after you submit your site.
Spiders will search not only website content, but it will also read meta tags and links as well. Your data will be indexed in a certain spot, and that is where the spider will bring them to. The spider is capable of indexing pages which your website links to also. However, the fact that spiders only index a certain amount of pages could be a problem if you create a site with hundreds of pages.
Since the spider does check back, any changes to your site should be eventually indexed as well. The frequency of how often these returns take place is up to the moderators that run the search engines. A spider is much like a book that houses the table of contents, content, and references to other sites. Some spiders are able to index up to one million pages a day - such examples are Excite, Lycos, AltaVista and Google.
The search engine looks for the information in their internal index that is closest to what the searcher types in, and that is how search engine placement is decided. If a searcher types that keyword in, then your page should be listed on the first page of the results. However, you will get different rankings for different search engines as they all use different search algorithms to search their indexes.
Another clue you need to keep in mind is that you should remember the frequency of your keywords, along with where they are located on your web page. Most people keep their keyword density around three to seven percent else it will be considered as keyword stuffing or spamdexing. Another thing that search engines analyze are how the links form and what the linked pages are about.
Better search engine rankings come through pages that are related. In closing, the way to improve your search engine placement list is to learn how the search engine works and use those tools to help your website get higher rankings.
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