Make Your Postcard Printing Draft Ready For Professional Printing
by: kitkat
Date: Mon, 15 Mar 2010 Time: 2:33 PM
Before you send your draft for postcard printing, you should make sure it is ready. Whether you are producing cheap postcards or very expensive marketing postcards, you must prepare your drafts to meet that professional printer. In this guide, I will tell you what you need to do and prepare for so that your postcard printing goes on well with those professionals. Let us start with what most people miss, and that is the image resolution.
• Checking your resolution – Many people new to postcard printing don’t think about the image resolution and how it translates to print. It is crucial that all drafts for postcard printing be submitted in a high resolution format. Anything lower than 300dpi can start to get fuzzy, especially on larger prints. So always check your draft and the images you are using if they are in 300dpi or higher. If something is lower than that, you might need to replace it with something better.
• Check your content – Of course, always check your content first before sending them up for professional postcard printing. Any misspellings or design errors can easily be overlooked by the postcard printer. You must be responsible for the accuracy and quality of your content in postcard printing. So check it three times, and then let others have a chance to check it to be sure no mistakes are in your content.
• Adjust your color mode – Now, in most cases, postcard printing companies use the four color printing scheme CMYK to print full color postcards. You should always check if your color mode in your design software is set to this way as well. This should give you the true printing colors that you will see once the printing process is complete. This should also easily prepare your file for postcard printing.
• Always add printing bleeds – Most professional printers also expect to see printing bleeds in a postcard printing draft. Bleeds are basically extensions of the design beyond the actual dimensions of the color postcard. This extra space gives the “cutting machine” some breathing room for cutting your postcards so that there are no odd cuts in the different pieces of your postcards. So remember to add a quarter of an inch of extra space in your drafts on all sides to make sure that your draft has professional printing bleeds.
• Create backup and alternative copies – Finally, always create backup files and alternative copies of your design in different image and document file formats. These should serve as easy references and backups for your postcard printing. Send these with your main draft to your postcard printer. They will appreciate the alternative copies and if there are errors detected they can easily remedy with little help.
Good. Just follow the steps above and your postcard printing draft should be ready for professional printing in no time at all.
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